Event Details
Event Title Introduction to Focus Groups (Online)
Location Online (ZOOM)
Sponsor H.W. Odum Institute
Date/Time 04/07/2021 - 04/08/2021 10:00 AM - 2:00 PM
Event Price
Cutoff Date 04/04/2021 Must register before this date
For more information, contact the event administrator: Jill Stevens jill_stevens@unc.edu
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Focus groups are commonly used to capture rich information about attitudes and beliefs. This class will prepare prospective students to organize and moderate focus groups. Students will learn the most appropriate uses of focus groups, how to segment and recruit audiences, how to develop a moderator's guide, and how to moderate focus groups. The class will be supplemented with real-life examples and hands-on exercises.
 
This is a two-day (4/7 and 4/8) class and each day will be 10am - 2pm, potentially ending early each day. Each day of class is required. 
UNC - Chapel Hill