As research professionals, it's our job to meet each potential participant wherever they are on the continuum of willingness to engage with research. In our research bubble, it is all too easy to forget that many of the people we wish to help may actually know very little about what we do and why it is important. That's why esearch coordinators are often tasked with the key interaction that influences a person's willingness to participate in a study: the pitch.

Join the NC TraCS Research Recruitment and Retention program to learn how to craft a variety of elevator pitches, how to gauge your audience, and how to appropriately adjust your approach for successful recruitment.

Presented by: Emily Olsson, CCRP
Program Manager
Research Recruitment and Retention