As researchers, we are trained to evaluate a study and protocol for scientific value, feasibility of execution, and risk/benefit ratio. However, when it comes to recruitment, we must approach our study from a different angle and view it through the lens of a potential participant. Otherwise, why should they care about this study, why should they be willing to give up multiple days to help you? These "sales" skills are also critically valuable in the development and design of future protocols.

Join the NC TraCS Research Recruitment and Retention Program to learn how to critically evaluate your study from the perspective of the individuals you'll be approaching.

Presented by: Emily Olsson, CCRP
Program Manager
Research Recruitment and Retention