($49 seminar fee for community partners)

Creating a Brand Strategy for Your High-Growth Company

Dates: Tuesday, June 29, noon - 2:00pm EDT

Instructor: Chris Gorges

Join us for this 2-hour workshop where Thompson & Prince founder Chris Gorges will share the fundamentals of branding and how high-growth startups can begin to develop and execute brand strategies that will support growth plans from the beginning. This seminar will cover a broad range of branding topics including naming, positioning, logo design, visual identity, marketing materials and website design that are aimed at developing a stronger brand and increasing the value of your company. 

Part knowledge-share and part workshop, participants will leave with a solid definition of common brand and design terms that will allow you to speak the branding language, an understanding of what the various brand elements are for your company and worksheets that will help you integrate what you learned about branding into your organization immediately.

In this seminar, you will:

• Discuss with an experienced brand strategist and entrepreneur how to view your business from a branding perspective and understand the steps to getting started with branding;
• Ask how you can better brand your company to increase your chances of acquiring customers and/or raising capital;
• Appreciate that even if you're not looking to immediately invest in branding, there are ways to make baby steps and progress toward a well-thought-out, professional brand for your organization.

About the Instructor:

Chris Gorges
Chris is an independent brand strategy and design consultant, and the founder / CEO of Thompson & Prince and Everharbor. Previously, he was Managing Director at Infinia Group, and before that at Havas Worldwide New York following a stint as a freelance strategy consultant at a number of creative agencies. He mentors and advises startups via a number of accelerators, incubators, and VC organizations, including Big Idea Ventures, Carbon Ventures, Acceleprise, XRC Labs, RetailXelerator, VentureOut, Launch Chapel Hill, and WeWork Labs. He holds an MBA from the NYU Stern School of Business, where he specialized in Strategy, Entrepreneurship & Innovation, and Finance, and an undergraduate degree from UNC-Chapel Hill's Kenan-Flagler Business School.

About the UNC Eship Center

We create a better world by inspiring, motivating, and developing entrepreneurial leaders from diverse backgrounds who can recognize opportunities and solve complex problems that lead to positive social change. We achieve this by connecting our world-class research with our exceptional hands-on teaching and practice.

UNC Eship Center DEI Statement

Diversity. Equity. Inclusion. They're more than just words for us. They are the foundation of the work that we do as a Center at UNC and in the greater community. We are passionate about creating an inclusive entrepreneurial community that promotes and values diversity. Our goal is to create an environment where everyone, from all backgrounds, feels supported as they explore their unique path. 

Entrepreneurship is already challenging without the additional barriers that diverse communities face. We are committed to using our platform to bridge the gap and serve as a model by upholding our core value of inclusion. We invite every member of our community to always bring your authentic self and experiences as you join us.